Altinyildiz
Baillie Gifford
BTA
Circle.com
Citibank
Clifford Thames
Investhink
HSBC
Jaguar
Landrover
LTB
MetroCity
Peugeot
Toyota
Whereits.at
Xerox

Miscellaneous


Toyota
@ Clifford Thames
[ go to relevant section in my cv ]

Clifford Thames provides e-commerce and database solutions to various automotive companies. One such example can be seen at fordservice online. Clifford Thames was trying to convince Toyota to adopt two similiar solutins, one for dealers (b2b) and one for Toyota owners (b2c).

For the b2b site, I was asked to design a very basic proof-of-concept prototype and to try and address the issues of navigational complexity and information architecture which had made previous sites difficult to use. I decided to design a computer operating system like drop-down menus which grouped and hid the navigation and yet was accesible from each page in the site, making it possible to go from any page to any other page in the site.

For the b2c site, I was asked to design some look-and-feel with at least three alternatives. I tried to emphasise the ease of use and the peace of mind that such a site would bring to the car owner and used slick lifestyle images together with a lot of white space, a feeling of light and "floating" graphics. As Clifford Thames didn't employ a copywriter, I wrote the copy myself.

Toyota Dealer b2b
Prototype


Toyota Customer b2c
Design Concepts
(slide show)