The Hat Emporium
Target Job


Egg Interactive
Clifford Thames
Bilkent Uni


Wunderman (Formerly Wunderman Cato Johnson)
[ Work I did here : Altinyildiz / Citibank ]

Title: Chief Interactive Designer
Date: June 1999 - February 2000
Location: Wunderman @ Istanbul - TURKEY

The MD of Wunderman Istanbul branch, feeling that the interactive market was ripe in Turkey and would bring the company a nice profit if done properly, decided to build an Interactive Department from scratch and, having heard of me through the grapevine, offered me the position of Chief Interactive.

There were certain ground rules: I was to have a free hand in the forming of the department, its IT infrastructure and staff recruitment and day-to-day administration. I was also going to liaise with clients as the existing account and project management teams had zero experience in the field, but I also had exactly one year in which to prove my mettle and financially justify the existence of the Interactive Department to the share holders and the CEO. I accepted these terms and spent a few weeks setting up the IT infrastructure, then interviewed and hired two junior designers and one programmer.

Our first assignment was a huge campaign for a prominent Turkish ready-to-wear fashion company, for whom we produced a web site, an interactive CD-ROM and a cinema-resolution advert. This campaign was a resounding success both for the client and the agency. We went on to produce web sites, online games, videos and interactive CD-ROMs for Ford, Citibank and Toys'r'Us. During this time, I was privy to budgetary information and attended briefs, presentations and meetings with our clients with the additional title of Interactive Account Manager.

ACHIEVEMENT: This was an extremely challenging time for me but, at the end of the year, the department exceeded its financial targets and our work was displayed with pride at an annual international convention of Wunderman Managing Directors.